1/2/2023 0 Comments Stash investment![]() ![]() Stash has four different types of accounts available. This control over investments is much the same as that offered by traditional brokerage firms, but Stash’s applications are significantly more user friendly and appeal directly to the aesthetic of Millennial investors. This investment structure is very popular because it gives users the ability to choose the broad strokes of what they invest in, as well as the ability to invest in individual companies. ETF categories are focused around specific emerging and well-established industries, such as clean energy, cyber security, and healthcare, as well as around specific investing strategies like aggressive growth and investing in blue chip stocks. The ETFs are designed to cater to a younger audience with relatively little investment experience by offering plain-language explanations of what they represent. Users interested in purchasing stock in individual companies can purchase fractions of shares, which is advantageous for people who only want to invest small amounts of money in high-value stocks like Amazon. ![]() Stash’s investment strategy allows users to invest in a variety of stocks and custom ETFs. The platform is heavy on user experience, with highly streamlined mobile and browser-based desktop applications that walk users through the process of creating a portfolio and investing in specific industries. Stash is designed to cater to young – particularly Millennial – investors by allowing people to invest as little as $5. ![]() While Stash does not disclose its total portfolio value, the company was named as a “Tech Company to Watch” by the Wall Street Journal in 2018. The app has expanded into an online desktop platform and has attracted more than two million users in the years since. Stash was founded in 2015 as a mobile investment app by Brandon Krieg and Ed Robinson. ![]()
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